Marketing Analysis Products And Services - 1616 Words

Products and Services Today, Easy Run produces approximately one million pairs of athletic shoes annually. All sports footwear are categorized under the brand of Easy Run, including running, training, walking, hiking, baseball, basketball, tennis, golf, and soccer. Work shoes, sandals, boots, and casual styles are available through the company’s Easy Life brand, which joined the Easy Run’s family in 2011. The company launched its unique custom-made running shoes service in 2012 and customers could personalize the colors or even knit theirs name on the shoes. In future, Easy Run plans to offer sports apparels and equipment. The comparative advantages of Easy Run originated in its continuous investment in Research Development, customer satisfaction and American manufacturing. The company’s research work focuses on the study of human movements and responses to the environment, empowering its shoes to provide best performance to customers. Easy Run also invests a lot in new materials, fashion design, and manufacturing techniques. It owns several special techniques and patents including cushioning, stability support for foot, and water-resistant fabric. Moreover, The information technology used by the factory and retailers enables the company to implement lean production philosophy. To accommodate different types of customer needs and allow for optimal shoe fit, Easy Run offers a wide range of sports footwear in multiple widths in shoe size. The company seeks to position theShow MoreRelatedProduct and Service Marketing Analysis1219 Words   |  5 PagesProduct and service marketing are highly relat ed. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. 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The Steps to Strategic Planning: 1. Defining the company mission (the company must stay customer focused) 2. Setting company objectives and goals (very detailed for the entire company to follow) 3. Designing the business portfolio (deciding which product best for the company and how to support them) 4. Planning marketing and other functionalRead MoreContents. Introduction2. Definition Of Marketing2. 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